// UX Design Systems & Product Strategy
Doug Hiller
I design interfaces that earn trust, reduce friction, and turn complex problems into experiences people actually enjoy — now accelerated with AI dev tools. 10+ years shipping product at scale.
Case Studies
Three deep-dives into how I think, research, prototype, and ship.
Founder / App
Roughtake — Social Film Discovery
Designed a gamified film discovery app from scratch — swipe mechanics, social review profiles, and the messy honest arc of a solo founder project through stall and revival. Vibe coded the full frontend and wired backend integrations to bring the prototype to life fast.
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Enterprise / US Bank
US Bank — Receivables Overhaul
Led the UX migration of a legacy exception management tool into US Bank's GTM platform — aligning 6 PMs, managing 3 designers, and shipping a self-service experience for enterprise receivables teams.
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Early Startup
SCRUFF — Information Architecture Redesign
Simplified a 14-item nav to a streamlined IA through card sorting, competitor analysis, and lofi user testing — released to beta across iOS and Android.
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Designing, coding
and delivering
solutions
I'm a product designer with a decade of experience turning messy, complex systems into products people actually want to use. I've navigated the governance layers of large financial institutions and the zero-to-one pace of solo founding — equally comfortable in a CAB review and a Friday night deploy.
My workflow is AI-first: Claude for framing and PRDs, Cursor and Claude Code for prototyping and shipping features, Figma for systems and polish. Discovery, build, and validation aren't sequential phases — they happen in parallel. I vibe code prototypes and ship features in hours, not sprints.
Off the screen: you'll find me on the sand volleyball court, rewatching a Criterion pick, or deep into a classic novel I've been meaning to finish for three years.
Let's create something interesting.
I'm open to senior IC and lead designer roles, plus consulting engagements. If you're building something that demands real design thinking, I want to hear about it.
douglas.hiller@gmail.com